Celebrating the 4th year Anniversary in the Creative Industry. Why not a little reminisce of the good years of Theatre Scenic designing, Costume designing, Stage Managing, and Graphic Designing. It may sound like a crazy jump around but, trust me, every career path is interlinked.
Recently, I've been casually prompted with a question of how did I derived at a design. I watched my coffee turned cold and, it was a simple question, but I've never really gave it a thought before. I presumed the cognitive process of my designs comes like a habit. After minutes of lightbulbs, moments of "Ah! That's one.... And that's another!" I have decided to list down my personal 5 rules of Graphic Design.
1. GO CRAZY
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The first design draft you bring to your table for a personal edit should always be crazy and I work from there. Editing, toning down and filtering out the crazy, making it simpler and understandable to the client/ audience.
2. WHITE SPACE
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Let your work breath, as much as we hate crowded trains, our minds hate them too. Every designer have experienced a Client who tries to fit all 7 series of Harry Potter into an A4 print ad. Educate them.
3. RESTRICT TO 2 FONT TYPES
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Stick to two font types (3 if you must) and you won't really go wrong anywhere. Pursuing more than that will typically clash but if you are heading for that look. Go for it!
4. KEEP IT SIMPLE
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Decoratives, borders and images makes a design appealing but if something does not have a reason to be there, get rid of it.
5. DON'T GET PERSONAL
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Justify your design, because you are engaged as a Graphic Designer, so justify the reason behind the color theory, typography, etc. If the design do not suit their style, don't get personal. There's a reason why your designs are on billboards and not preserved in a museum.
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